Shortened links: What are they and what are they for?


Shortened links: What are they and what are they for?

In this article, we will explain to the reader what links these are, what they are for, where they can be created and alert to some precautions to be followed by these links shortener URL

Imagine this: you have a very comprehensive link to copy, for example

It would be much simpler to copy the same link but “shortened”:

Do you agree? So, let's see now ...

Shortening URL

What are shortened links?

A reduction of the URL ("Uniform Resource Locator") or incentive, is a technique used on the Internet that allows to make a page accessible through a very short URL. This blocked URL can be used in addition to the original address, because when used or the blocked URL will be redirected to the original address.

URL shorteners started operating in 2001 through the website Since then until today, other services have appeared with the same objective.

Google also has a link link and calls the Google URL Shortener which was launched in 2010.

Using these stimulated URLs can use the user who created them, can monitor the URL (know how many clicks were made, among others).

What are the dangers?

When a URL is created, its origin is masked (hidden), the logo does not know what the URL will redirect to.

This technique is widely used to spread SPAM, redirect to websites that have malicious effects, etc.


If the user verifies which URL is linked, select:

Always be suspicious

The user can always disconnect, as he never knows what the redirection of that URL is. In e-mails, a distrust can be increased.

See if the original site is trusted

See if the site is reliable. When websites are trusted, they usually always use custom URLs, using letters of the alphabet and numbers 0-9.

Inform about the origin of this encouraged URL

Always inform yourself about the origin of that shortened URL. Prevent more than cure!